About

Built from inside
the industry.

Salono is software for independent UK hair, wellness and beauty professionals. Built by people from the salon floor, for the people still on it.

Who we are

A hairdresser and an engineer.

Salono started with a simple question. Dom asked Leah what frustrated her most about the booking and management system she relied on every day, and the list was long. So he started building her something better.

What began as a tool for one salon quickly became something bigger. The same frustrations were everywhere, faced by hair, wellness and beauty businesses across the country. Salono grew out of that, designed and built in the UK by the two people who lived both sides of the problem.

LW

Leah Whittaker

Co-founder Hairdresser

Has spent five years running her own salon. Leah knows the daily reality of the chair, and it shapes everything we build.

DM

Dom McLaughlin

Co-founder Software engineer

Has spent the last ten years building bespoke systems. Dom turns the friction of running a salon into software that quietly handles it for you.

Why we are building this.

01

Software, not a marketplace

Most platforms aimed at independents are marketplaces dressed up as tools. They take a cut of every booking, push your clients toward your competitors, and keep the relationship for themselves. Salono is the other thing. Software you pay for, that works entirely for you.

02

Independents deserve better tools

The UK hair, wellness and beauty industry runs on independent professionals. Solo stylists, nail techs, barbers, therapists, two-chair shops, growing teams. The software that exists for them is either decade-old PMS that creates more admin than it removes, or marketplace software that quietly costs you ten percent of your top line.

03

Owners shape the roadmap

What ships next is what owners ask for, in the order they ask for it. Not what we think they need. Not what looks good in a deck. We listen first, build second, and ship in small pieces, so your feedback decides what comes next.

What we stand for.

Four principles that decide every product call we make.

01

No commission, ever

You earn the revenue, you keep the revenue. Salono is a flat monthly fee per business. We will never take a percentage of your bookings, and we never sit between you and your money.

02

Your brand, your clients

White-label booking. Your colours, your name, your domain if you want it. Clients book with you, not with a marketplace that happens to list you. The relationship is yours.

03

No lock-in, no contract

Cancel any time. Take your data with you in a clean export. We do not believe in trapping you with long contracts or making it painful to leave. If we are not earning the seat, we should lose it.

04

One number, no asterisks

One plan with everything in it. No tiered upsells, no hidden add-ons, no premium-only reports. £19.99 per business, per month, with extra team members at £4.99 each. The price you see is the price you pay.

The roadmap

Where we are.

We are in the build, alongside a small group of working professionals who are shaping what ships first. Here is where things stand.

Now

Early access open

We are building Salono with a small group of working professionals. Their feedback decides what ships first.

August 2026

We launch

Salono opens its doors. Early-access members are first in, with their first month free already running.

Beyond

Yours to shape

The roadmap stays in your hands. What ships next is what owners ask for, in the order they ask for it.

Register interest

Built around you,
not the other way round.

Salono launches in August 2026. We are working with a small number of industry professionals to shape the platform before then. Add your business to the early access list and we will be in touch.